MARKETING MANAGER

Job Title: Marketing Manager

Department: Marketing

Reports To: Executive Director

Responsible for: Marketing Officer

Job Purpose: To provide the promotion of the hotel’s business, services, products, or brand.

Main Duties and Responsibilities

Develop business through telesales and sales visits to existing and prospective clients.
Develop and execute the marketing plan, budget, strategies, and action plan to grow revenue and market share.
Research markets to identify business opportunities including conferences, events, and functions.
Promote the hotel’s products and brand to existing and new clients.
Develop, manage and evaluate marketing and advertising campaigns.
Invite existing and potential clients for site tours to encourage them to do business with the hotel.
Gather marketing intelligence through competitor analysis reports and evaluates competitors.
Develop social media strategies to improve visibility and increase sales revenue.
Create and maintain relationships with existing and new customers.
Solicit banquet business and ensure clients’ satisfaction with all functions booked.
Liaise with reservations, kitchen, and housekeeping departments to ensure excellent customer service.
Manage and review work activities and work performance of team members.
Train, coach, mentor, and develop team members to improve work performance.
Generate written marketing reports.
Any other reasonable duty as may be assigned that is consistent with the nature of the job and its level of responsibility.

Qualifications, Experience, and Skills

Bachelor’s degree/diploma in Marketing Management or related field.
3 years minimum experience in a similar role.
Experience with creating marketing campaigns and strategies, and social media strategies.
Effective leadership, organizational, time management, interpersonal and communication skills.
Comprehensive understanding of public relations.
Able to organize, prioritize and delegate work and follow-up.
Able to build the team and manage diversity in the team.
Flexibility to work day, evenings, over weekends, and on public holidays.
Clean class 4 driver’s license