MARKETING OFFICER

Job Title: Marketing Officer

Department: Marketing

Reports To: Marketing Manager

Responsible for: –

Job Purpose: To provide support marketing services to the hotel.

Main Duties and Responsibilities

Plan and execute marketing activities and promotional campaigns for the hotel’s products on various media including print and social media.
Visit clients selling and marketing the hotel products and brand to potential clients, and develop business relationships with existing clients, and revive business relationships with past clients.
Execute digital marketing, social media strategies, and campaign ideas.
Carry out market research and market analysis on the latest social media tools and trends.
Monitor social media platforms for trending news, ideas, and feedback.
Evaluate and report on the traffic and performance of digital marketing campaigns.
Research and evaluate competitor marketing and digital content.
Research markets to identify opportunities for business and to gather marketing intelligence including market trends analysis, competitors’ analysis, and recommends changes in hotel products, services and pricing.
Analyze digital, social, and media coverage of the hotel for opportunities.
Create and maintain a customer database up to date and ensure that customers are updated on upcoming promotions and events at all times.
Attend exhibitions and exhibits hotel products to raise brand awareness and look for business opportunities.
Network with clients to solicit feedback on the hotel’s products and brand.
Prepare reports on marketing activities.
Any other reasonable duty as may be assigned that is consistent with the nature of the job and its level of responsibility.

Qualifications, Experience, and Skills

Bachelor’s degree/diploma in Marketing Management or related field.
2 years minimum experience in a similar role.
Clean class 4 driver’s license
Experience with creating marketing campaigns and strategies, and social media strategies.
Effective organizational, customer service, time management, interpersonal and communication skills.
Comprehensive understanding of public relations and hospitality and tourism industry.
Knowledge of marketing techniques and social media platforms.
Able to organize, prioritize and delegate work and follow-up.
Able to build the team and manage diversity in the team.
Flexibility to work day, evenings, over weekends, and on public holidays.